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ED KENNEY

Mission-driven Leader, Strategist & Creative

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ABOUT

For the last 25 years, I've committed to a life and career defined by diversity of experience, creativity, loyalty, and leadership in service to entrepreneurial enterprise and the global social good. I've deployed my talents and pursued ambitious goals on both sides of the public-private sector divide beginning with a decade in strategic communications, and a now-two-decade arc toward my current post as a communications & marketing leader working toward the end of extreme poverty worldwide.

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Home: About Me

MY EXPERIENCE

Roles & Responsibilities

VICE PRESIDENT OF COMMUNICATIONS , CONCERN WORLDWIDE U.S.

May 2016 - December 2020

Led the organization's communications and marketing teams, responsible for overall strategy, ensuring excellence in content creation and managing the effective deployment of content across all online and offline channels. Oversight of organization's expansion into direct marketing, mail and digital. Growth-focused strategic planning at the global, domestic, and team levels.  High-level marketing, communications, and thought leadership content creation & editorial.

COMMUNICATIONS MANAGER, CONCERN WORLDWIDE U.S.

March 2012 - April 2016

Day-to-Day oversight, planning and hands-on management of a growing team, ranging from 5-6 professionals tasked with content production, media relations, digital communications & marketing, and web development & editorial.  Project managed major initiatives including website redevelopment, e-commerce platform build and national campaign, and re-branding. High-level marketing, communications, and thought leadership content creation & editorial.

LOGISTICS SPECIALIST, CONCERN WORLDWIDE U.S.

2010 - 2011

Seconded to manage emergency relief supply distributions across the country as part of our Haiti earthquake response.  Also organized a multi-location national series of community workshops as part of a Bill & Melinda Gates Foundation-funded innovation initiative in Malawi.

COMMUNICATIONS OFFICER, CONCERN WORLDWIDE U.S.

January 2008 - February 2012

Committed to a career transition from high-level strategic communications executive to non-profit communications specialist, entering the field at a relatively junior level. Spearheaded the introduction of a new global field communications function, including story-based writing, photography, and video production capturing need and impact in countries of operation across the Caribbean, Africa, and South Asia. Additionally, served as lead writer & editor of communications, marketing, and fundraising products.

SENIOR VICE PRESIDENT, MCDERMOTT VENTURES

November 1996 - August 2007

Decade-long progression from Account Executive to SVP of a small, start-up Boston-based Strategic Communications firm, serving a range of clients in areas such as commercial real estate development, nonprofit low income housing development, politics, energy utilities, and digital advertising. Account strategy, execution, media relations, government relations, and marketing.

PARTNER & EXECUTIVE VICE PRESIDENT, MCDERMOTT ENTERTAINMENT

January 2004 - August 2007

Concurrently partnered with the CEO/Founder on a spin-off firm focused on business strategy and management for recording artists and productions in both the U.S. and Canada.  Personally provided artist management and tour booking services, concert production, national broadcast television production of four concert specials, landed major recording contracts, and drove global career growth.

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EDUCATION

My Studies

B.A. ENGLISH
COLLEGE OF THE HOLY CROSS

Cum Laude. Diverse liberal arts education grounded in English Literature and Writing, including a College Honors Program individualized study experience under the advisement of Pulitzer Prize-winning biographer Justin Kaplan and novelist/memoirist Anne Bernays.

GRADUATE STUDY
SAWYER SCHOOL OF BUSINESS AT SUFFOLK UNIVERSITY

M.S. track in non-profit management with a focus on the burgeoning use of digital video tools in philanthropy communication. Won a grant for a student-led documentary production, bringing 10 fellow students and 4 faculty members to Kenya and Tanzania. Personally co-directed, edited and produced the resulting episode of the nationally broadcast public television series 'The Visionaries,' hosted by Sam Waterston.

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MY SKILLS

Tools of the Trade

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STRATEGIC LEADERSHIP

Driving Smart Growth

I have been at the forefront of strategic thinking and implementation for clients in a range of industries, and with Concern Worldwide. I have taken leadership roles in the last three organizational strategic planning cycles, helping drive sustained growth of the organization and our communications and marketing practice.

BRAND DEVELOPMENT

Identity & Story

In both the private and non-profit sectors, I have led efforts to galvanize identity, story, and voice to compel greater engagement and action.  Accomplishments range from capturing the spirit and talents of a small regional folk band, propelling them to global recording and touring reach, to leading three separate branding and re-branding initiatives in partnership with major agencies over the course of the last decade.

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CONTENT EXCELLENCE

Strategy, Creativity, Editorial, Amplification

A through line from college to today has been a non-negotiable insistence on excellence in story telling  and content production.  Excellence does not always mean a high degree of polish, but it does mean directness and agility according to specific audience needs.  At Concern, this has meant building a team of expert communicators, a suite of tools including an award-winning web site, and consistent, in some cases exponential, growth of an engaged community of followers and supporters.

TEAM BUILDING

Trust, Communication, Empathy & Fun

I have served as a leader both to my team and the wider organization, cultivating loyalty, long-term service, and high achievement in communications & marketing, and helping build a wider culture of bold, relentless effort and results, with healthy doses of empathy and fun along the way.

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“Action without vision is only passing time, vision without action is merely day dreaming, but vision with action can change the world.”

Nelson Mandela

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LET’S CONNECT

New York, NY

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